Bar, tea room, coffee shop

MARKET'S TRENDS

Rise of concepts, theme bars … like Starbucks or Mc Café (130 openings in 7 years). The number of coffee shops has increased by 18% from 2010 to 2011.
(Source : BRA Tendances Restauration/ Food Service vision, 2012 March).
The establishments seek to exploit all the moments of consumption: the morning, the break of 11h, the noon, the break of 16h and the evening.
The beverage is a major axis of widening the offer to create new concepts (Mc Café versus Mc Donald’s / Apple Bread Coffee versus Bread Apple).
The market remains very strongly held by the independents.

establishments offering a wide range of drinks for:
• Cover different moments of consumption
• Attract a young, active and urban clientele

by real concepts (POS, machines …) to capture the attention of your customers.

thinking about snacking.